Courses offered between September 2017 and June 2018

This course is a general overview of Golf Club Operations.

You will discover that the golf industry is composed of basically four types of clubs: resort, private, semi-private and public. The course will introduce you to the basic concepts and principles of golf club ownership, management and operations. You will be introduced to discussions on Club bylaws, the importance of a mission statement and how the mission statement ties in with club goals and objectives and strategic planning. We will explore the topic of effective Boards Directors and the committee structures in private member owned golf clubs. In the closing chapter of this overview we will be learning about managing effective meetings, membership recruitment and retention and we will end the thirteen week online learning sessions with a discussion on trends in the golf club industry in North America.

You will develop an appreciation of membership in a professional association, namely the Canadian Society of Club Managers, better known as the C.S.C.M. and the Club Managers Association of America (C.M.A.A.)

Food and Beverage control is critical to the financial well-being of any food operation. Fundamentals of internal controls and information systems for food and beverage operations will be covered. The course covers techniques of effective purchasing, receiving and production; sales control and food and beverage cost calculations. Labour cost control methods are explained and discussed. Note: It is recommended that students apply early in order to recieve the textbook prior to the course start date.

This course systematically covers the complex interaction of processes that enable marketing to contribute so tremendously to the success of golf clubs. With its unerring focus on marketing that produces real "Return on Investment" (ROI), the curriculum of Golf-257 details best practices and offers cutting edge marketing information and insights to put you at the forefront of your marketing game. By course and/or module completion, you will be equipped to understand and confidently apply a myriad of marketing strategies and tactics.

This course will focus on the knowledge and skills necessary to successfully market a golf facility. With unerring focus on maximizing return on investment (ROI) from all marketing endeavors, students learn how to employ systematic research and strategic marketing planning tools. Also covered are the 11 P’s of the marketing mix, the use of 3rd Millennium technology, how to interpret socio-economic trends, the gamut of modern advertising options, and how to employ public relations and media relations. Students also learn how to conduct marketing audits to determine strengths and weaknesses of existing marketing programs.  

This course systematically covers the complex interaction of processes that enable marketing to contribute so tremendously to the success of golf clubs. With its unerring focus on marketing that produces real "Return on Investment" (ROI), the curriculum of Golf-257 details best practices and offers cutting edge marketing information and insights to put you at the forefront of your marketing game. By course and/or module completion, you will be equipped to understand and confidently apply a myriad of marketing strategies and tactics.

GCOOL 108 - Human Resources for Golf Clubs focuses on the critical issues that concern managers in the tourism industry: employee relations, recruiting and selection, challenges, trends and employment standards.

This course is designed to enable prospective and existing supervisors to apply the skills required to lead people and to contribute to a team effort in the golf industry. Each student will examine and analyse his or her own leadership style and build on it to maximize effectiveness as an organizational leader. It provides students with a working knowledge of the formal and informal relationships between employees and management in the work place through the study of leadership styles of others, group dynamics and motivation. This course also examines the changes in society and how they are influencing organizations relating to employee and management roles in time management, stress management, and problem solving.

This course systematically covers the complex interaction of processes that enable marketing to contribute so tremendously to the success of golf clubs. With its unerring focus on marketing that produces real "Return on Investment" (ROI), the curriculum of Golf-257 details best practices and offers cutting edge marketing information and insights to put you at the forefront of your marketing game. By course and/or module completion, you will be equipped to understand and confidently apply a myriad of marketing strategies and tactics.

Students will learn the basics of financial and management accounting in a club or golf course environment.  Topics include: financial statements, operations budgeting, capital budgeting, and technology issues.  Students will also learn how to identify unique aspects of accounting.  They will learn to develop on-target budgets and control cash flow.

Students taking the GCOOL 111 and 112 will also learn to use statements, reports and other accounting tools to reach financial goals.

 

Students will learn the basics of financial and management accounting in a club or golf course environment.  Topics include: financial statements, operations budgeting, capital budgeting, and technology issues.  Students will also learn how to identify unique aspects of accounting.  They will learn to develop on-target budgets and control cash flow.

Students taking the GCOOL 111 and 112 will also learn to use statements, reports and other accounting tools to reach financial goals.